Pariplay launches AGS content with Fusion in Alberta, Canada

Pariplay, a NeoGames subsidiary, has expanded further into the Canadian market, bringing its licensed and player-favorite third-party iGaming titles to the provincial market in Alberta. The partnership covers titles developed by American Gaming Systems (AGS) which are part of the Fusion distribution and aggregation platform.

AGS is the first member of the Fusion platform to go live in Alberta, which marks a milestone for both Pariplay and the studio itself. The content is now available at the local iGaming operator, PlayAlberta.ca. This means that local players will have access to a range of titles brought by AGS, including Golden Wins, Capital Gains, and Tiger Lord.

The partnership allows Pariplay to continue growing its footprint in Canada, as the company’s Fusion platform already houses 14,000 games by more than 80 suppliers and is happy to cater to the needs of diverse audiences. Pariplay managing director Adrian Bailey welcomed this new opportunity in yet another market.

Bailey said that AGS had a solid reputation for providing outstanding content and products that capture the attention of players across both online and retail verticals. The executive was pleased with the opportunity to bring the AGS content live in Alberta through PlayAlberta.ca. It’s an important first step, said Bailey, to make sure that Fusion continues to deliver outstanding products in the provincial market.

"We look forward to seeing how players react to a portfolio packed with engaging and innovative games," he concluded. Meanwhile, AGS Interactive SVP Stuart Carr responded in a similarly positive tone. He described the partnership as an opportunity to continue growing its footprint in the North American market and make a watershed first step into Alberta.

Carr further said that PlayAlberta.ca has a clear commitment to player safety through social responsibility tools offered by GameSense. "This launch provides us with a great platform for further expansion across the continent in tandem with Pariplay and Fusion," he wrapped up.

Pariplay has been clearly pushing in the North American market, with the company achieving a number of important milestones. In October, the brand was granted a license in Connecticut. The supplier also launched its games in New Jersey with PlayStar. Pariplay has also been expanding in Latin America and Europe, making one determined stride after another. The company received a permit to operate in Panama in September, expanding its Latin American footprint.