Pariplay expands US footprint with Caesars launch in New Jersey
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The leading aggregator and content provider for the online gambling industry, which is also a subsidiary of NeoGames S.A, Pariplay, significantly expanded its reach into the regulated gambling market in the United States. Last week, the company revealed it launched the first batch of its games for Caesars Sportsbook and Casino.
The launch was completed in New Jersey, which is one of the leading markets in the country. As a result, Caesars customers will now be able to access leading content from the game aggregator that provides unique experiences and stands out with engaging features.
To complete the launch, Pariplay used its Fusion aggregation platform and delivered slots from Wizard Games, its leading in-house studio. Besides Fusion, the leading aggregator delivered content for the Garden State via its Ignite partners. This brought highly-popular games that were developed primarily for US audiences.
The latest collaboration marks an important step for Caesars as it delivers new and engaging content. At the same time, Pariplay also benefits from the partnership as it expands its presence in a major US market and joins forces with a leading operator.
In a statement, Matthew Sunderland, Caesars' Senior Vice President, shared his excitement saying: "Pariplay has access to a huge wealth of content, including its excellent Wizard Games range, so it's a positive step to launch its new content for our audience in New Jersey."
"Its games add plenty of weight to our already wide-ranging portfolio and our players are sure to be engaged and entertained by what's offered both now and in the future," said Caesars' SVP in conclusion.
Tsachi Maimon, NeoGames' President, was also excited about the new collaboration. He explained that the company continues to develop and grow in the regulated iGaming market in North America.
Moreover, Maimon said that the partnership with Caesars represents an important milestone for the company, considering it delivers new content to players in the region. "It's fantastic to have taken the first step in taking our casino products live with Caesars and we look forward to continuing to work together," said NeoGames' President in conclusion.
The new partnership comes after only recently, Pariplay brought its leading iGaming titles to the regulated gambling market in Alberta, Canada. In December, the company revealed it delivered games developed by American Gaming Systems (AGS) via its Fusion distribution and aggregation platform to PlayAlberta.ca, a local iGaming operator.
