Pariplay enters Alberta market through NeoPollard partnership
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The Aspire Global subsidiary firm, Pariplay, will provide new digital gaming content to Alberta Gaming, Liquor and Cannabis’ online platform PlayAlberta after striking a deal with NeoPollard Interactive.
Pariplay’s online Fusion content aggregator platform will provide PlayAlberta with access to hundreds of online casino, instant win, scratch card, and bingo games, with a single, streamlined integration.
“We are excited to enter the Canadian marketplace through our joint efforts with NPi to capitalize on the opportunities that the North American market offers,” commented Tsachi Maimon, CEO, Aspire Global.
“As a market-leading aggregator of game content, we have established ourselves as a trusted supplier to the industry as we continue to offer the best content in the market. We look forward to continued collaboration with NPi to supply engaging content to AGLC.”
NeoPollard stated that this partnership signifies a ‘major milestone for the company’s expansion’ into the lottery market in North America.
“We are very excited to work with Pariplay—a well-established and renowned content provider—to further expand the game titles and verticals we offer on Play Alberta’s portal,” added Liz Siver, General Manager, NeoPollard Interactive.
“As a dedicated partner to AGLC, NPi is committed to continuously enhancing the technology, games, and Power Suite services we offer to give players in Alberta a unified online gaming experience. More importantly, with Pariplay’s wide variety of game content, AGLC has the opportunity to produce incremental proceeds to the good causes it supports throughout the province.”
