Online gambling research praised by GambleAware
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BeGambleAware.org is a responsible gambling resource. Behavioural Insights Team has published research on the development of deposit limit tools for online casino and sportsbetting. The research comes as the British government is conducting a wide-ranging review into the current state of the nation’s gambling market.
Rosanna Barry serves as the Consumer Markets and Business Principal Advisor for The Behavioural Insights Team. She reports that the investigation had seen participants invited to set deposit limits using either the ‘business as usual’ model or via one of two new methods.
Online gambling research praised by GambleAware. Barry claims that there were significantly fewer customers who established a deposit limit.
Barry recommends that the UK-licensed online casino and sportsbetting firms should be challenged by government to show growth in the uptake or use of deposit limit tools. He also suggests that ongoing research of a robust nature remains necessary in order to ensure that future developments in this area are meaningful in helping customers gamble in a safer way.
