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Ocean Brings Philly Casino to Court over Unfair Competition

Author: Live Casino Direct
 
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Ocean Casino Resort is suing Live! Casino & Hotel Philadelphia. It claims that Live!'s new slogan is confusingly similar to one used by Ocean in an earlier advertising campaign. Live.'s casino opened in February and has 208 hotel rooms, a casino with 2,100 slot machines, 150 table games, and a sportsbook. The Cordish Companies of Baltimore spent more than $700 million on building the complex.

Ocean is suing Live! because Live has used the slogan "Let's Go for the Win" on a digital sign on Atlantic City's Boardwalk. Ocean filed an intent-to-use application for that slogan with the US Patent and Trademark Office in early May. The casino claims Live used it without its consent.

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