New Mohegan Sun campaign seeks to convey 'feel' of the casino
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Mohegan Sun offers a lot more than slot machines and table games. Restaurants, shops, concerts, a golf course and spas are on the casino's menu.
New Mohegan Sun campaign seeks to convey the "feel" of the casino. The 30-second TV spot aired during the NBA Finals on ABC and during NHL's Stanley Cup Finals. It's the first new campaign for the Mogegan in several years. The agency that created the campaign also developed the previous one, "Full of Life." It was kept on ice during COVID-19 pandemic. Marketing communications official George Galinsky says the new marketing campaign is aimed at promoting the warm, welcoming, inviting experience.
