Five reasons why mobile casino games are thriving in the US
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e recently undertook a deep-dive analysis of the mobile ‘Casino’ genre in the US. It found that casino games generated 17.2% of all iOS mobile gaming revenues in US App Store in Q4 2020. The top-performing titles were World Series of Poker (Playtika LTD), Zynga Poker - Texas Holdem (ZyngA Inc.) and Slotomania Vegas casino Slots (Double Down Interactive LLC).
Zynga Poker - Texas Holdem, Slotomania Vegas casino Slots, DoubleDown Casino Sloths and Bingo Blitz are some of the games available.
There are a lot of high-revenue generating apps across the three main casino game subgenres (‘Bingo,’ ‘Slots, and “Poker/Cards”). The slots subgenre is the most prominent in the casino category, with slots games responsible for 80% of the category's revenue. Poker/cards and bingo subgenerations have one stand-out game that earns more revenue than its competitors.
The most successful casino games provide diverse gameplay systems. The most popular games have key features and USPs that expand on the original casino concept and make it better. Slots Vegas 777 has Billionaire League Clubs, where players can create a customizable group and compete against other clubs.
According to the player motivation model, the most popular casino apps and games are those that understand the motivation of their players. Casino games and apps are fun to play. They are also competitive and offer innovative mechanics. The most successful apps understand these motivations and have tweaked the experience. They offer players innovative ways to game.
The most popular mechanics across the most successful titles are live events. Recurring live event mechanics are the second most used feature. Competing against real people in real-time is a vital feature of the best casino games. The most effective casino game mechanics can be found in the following categories:
The Unlawful Internet Gambling Enforcement Act of 2006 makes it illegal to operate or own an online gambling website anywhere in the United States. App-based casino games tap into the same motivational drivers as the real casino slots.
Mobile casino games are a huge revenue driver for developers and publishers. The most successful games have got the balance just right. They are evolving alongside traditional mobile video game experiences to capture a market that thrives on competition. It will be interesting to keep an eye on the subgenres and their evolution in the future.
