Half of Swedes Find Licensed Sites Beneficial, Only 10% Can Identify Them
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According to a survey commissioned by the Swedish Gambling Authority Spelinspektionen, only 10% of players know how to actively identify a licensed gambling platform.
The survey questioned 1,600 adults in Sweden about their gambling habits in 2021. Only 2% of players intentionally chose to gamble at unlicensed websites. 31% considered proof of license as one of the most important arguments when selecting an operator online. 90% players have no idea how to spot an un licensed operator. Last July, the same Swedish regulator surveyed 3,000 players on their online gaming habits.
72% of Swedish adults gambled in 2021. Lottery games, horse racing bets, and bingo games were the top three preferred forms of gambling chosen by the Swedes. 21% said they will or might play with unlicensed operators in the future. In October, the Swedish Gambling Authority reported licensed operators recorded SEK 6.8 billion in gross gaming revenue in Q22022. Swedish Minister of Financial Markets Niklas Wykman revealed a new proposal to better protect Swedish players.
