Getting to Know Your Casino Patrons and Capturing More of their Spend

This year is on track to be a record year in gaming revenue. Technology solutions help casino resorts build player and guest profiles to personalize their visits and encourage them to spend more money at your property.

U.S. gross gaming revenue topped $53 billion in 2021. 75 percent of 2021 Las Vegas visitors gambled, but many spent their money on other activities. Gaming properties need technologies that help them predict behavior and anticipate preferences in order to capture as much of their spend as possible.

Before the player or guest even enters your property, you have the opportunity to learn more about them. By starting with the booking process, guests and players can customize reservations all over the property. Once the profile is built, a digital marketing solution can reach out to the guest prior to their next arrival with special offers and after their stay with upgrade options. by integrating multiple systems on-site, from property management to booking, to point of sale and guest service, casinos and hotels can further elevate service and exceed expectations.

At casino resorts, guests can create their own profiles and choose how they want to interact with the property. Properties communicate the services, activities and amenities on-site and guests have access to booking online or through the app.

PMS, Digital Marketing, Point-of-sale (POS) Solutions for F&B and Retail, Table Reservations Solutions, Sales, Catering and Event Management, Analytics, Loyalty and Kiosk Ordering are effective ways to capture more of the player's or guest's spend. Get to know your guests and create rich profiles to personalize their visit to your casino property.

Agilysys will be at the Indian Gaming Tradeshow & Convention in Anaheim, CA, April 19-22, 2022.