Games Global Signs Exclusive Slots Partnership With UFC
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Games Global has signed an exclusive slots deal with UFC for the development of branded content influenced by the mixed martial arts (MMA) promotion league. The agreement was negotiated by UFC’s licensing agency IMG.
Games Global will release exclusive UFC-themed slots over a three-year period, first release in July 2024
Moreover, Games Global will produce exclusive UFC-themed slots over a three-year period. The first release is scheduled for July this year, following an exclusive soft launch in May.
The UFC-branded online slot games are digital versions of classic casino slot machine games that will feature various UFC themes and symbols. According to the press release, that includes UFC fighter likeness and images.
Andy Booth, Chief Product Officer at Games Global, said: “Games Global is thrilled to announce this knockout partnership with UFC, bringing the Octagon to life across multiple epic slot titles in the next few years. This exclusive deal allows us to develop UFC-themed online slots for UFC’s millions of fans who share our passion for action and excitement. Partnering with UFC, one of the most popular sports brands in the world, is significant for us and we look forward to showcasing our first title to the world in the coming months.”
The collaboration announced that the UFC will promote and support the launch of each title via its global marketing ecosystem.
Additionally, Gamblers will be able to play the games through their local betting platform in regions where regulated iGaming is provided.
iGaming is available in select U.S. states
In the U.S., iGaming is available in select states, including Connecticut, Delaware, Michigan, Nevada, New Jersey, Pennsylvania, and West Virginia. Rhode Island also became the eighth state to approve iGaming in 2023.
Tracey Bleczinski, Senior Vice President Global Consumer Products at UFC, said: “At UFC, we’re always looking for innovative ways to engage with our passionate fanbase around the world. This exciting new partnership with Games Global allows us to do just that by bringing the intensity and energy of the Octagon to life through unique UFC-themed slot titles. We believe that these games will be a hit with fight fans everywhere, and we are proud to be working with Games Global, a leading provider and distributor of iGaming content, to deliver this world-class entertainment experience.”
Furthermore, betting operators offering the UFC-branded digital slot games will be announced prior to launch.
UFC is a globally recognized sports brand with more than 700 million fans and approximately 260 million social media followers.
Of course, the company has broadcasted its fights to over 900 million TV households in over 170 countries.
Sports betting is legal in 38 states and Washington D.C.
