Caesars Palace Announces Partnership WIth Bragg Gaming Group
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As part of ongoing efforts to help Caesars Palace stand out from the crowd in terms of the online casino market, the behemoth has partnered with Bragg Gaming to offer exclusive slot action to its users in both Michigan and New Jersey.
The first exclusive slot offering to come off the back of this partnership is Lady Luck Casino Egyptian Magic, which brings together Bragg’s successful title Egyptian Magic and the Lady Luck Casino brand that is owned by Caesars Entertainment.
Online casinos continue to have a massive pull in both Michigan and New Jersey, and in the Great Lakes state in particular, the revenue numbers in recent months have shown a very steady climb.
Prospective players who are interested in joining in with the fun would do well to check out in-depth reviews of the many regulated brands operating in the region as well as make the most of crucial information relating to other aspects of the market, such as online sweepstakes casino activities in the United States.
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On the deal, Bragg Gaming’s chief operating officer for the Americas, Kunal Mishra, stated enthusiastically in a news release:
We are thrilled to release the exclusive Lady Luck Casino Egyptian Magic with our valued partners at Caesars Digital, underpinning our commitment to bringing the highest quality content to our customers in the US.
Since we launched with our newest RGS technology with Caesars Digital in Michigan and New Jersey in the past year, we have been able to deliver an even richer portfolio of online casino games to their players.
We look forward to many more successful releases on Caesars Palace Online Casino as we continue to roll out our new games portfolios from Bragg Studios and from our Powered by Bragg partners.
Senior vice president and head of iGaming at Caesars Digital, Matt Sunderland, was similarly effusive about the pairing with Bragg.
“Lady Luck Casino Egyptian Magic is a great addition to our custom game selection that players can only experience at Caesars Palace Online Casino,” Sunderland said in a news release. “We already know that Bragg content resonates well with our player base, and this new title should quickly become a player favorite.”
Last month, Caesars moved to launch a branded app to help boost their digital footprint, a move that they hope will provide a more seamless link to their very much respected rewards scheme.
Matt Sunderland to Yahoo Finance, stating,
We're pushing real-world experiences at Caesars properties to online customers. We're doing the same in physical properties to push customers to digital, to sort of have this complementary experience.
Players in North America are different than what I've experienced in the UK and Europe in that they already understand and go to large physical casinos.
They know how to play these games. They have an affinity to these sorts of games, and it's been sort of easy to convert them to online casinos in those states that have regulated [iGaming].
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