Lions roar for Everi and BetMGM
BetMGM has launched its Lions Deluxe slot game within the state of Michigan. The game was created by supplier Everi Holdings' online gaming arm. For this slot, BetMgm used its official sports betting partnership with American football team the Detroit Lions.
BetMGM has launched its Lions Deluxe slot game within the state of Michigan. The game was created by supplier Everi Holdings' online gaming arm. EverI Holdings has a long-running partnership with BetMgm. For this branded slot, BetmGM used its official sports betting partnership from the Detroit Lions. It became the team's first such partner in September 2020. In the US, the association between sports teams and casino slots is more common than in Europe.