Gambling Ads Continue to Find More Airtime in the US
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Gambling operators want to advertise to attract more customers. Some countries like Italy, the UK, Australia and others are clamping down on how much and when gambling advertising is allowed.
Gambling companies spend three times more on advertising than cereal companies. 11 states have gone live with online gambling in 2021. There are more than 12 bookmakers competing in several states for market share. According to Nielsen, 93% of TV ad spend in 2020 was spent by four operators, DraftKings, FanDuel, MGM Resorts International and Caesars Entertainment.
Gambling companies are seeing a return on their investment in terms of user growth. Regulators and legislators are starting to notice the television ads. Ralph Caputo, a New Jersey Assemblyman, wants to limit the amount of gambling ads seen on TV. The American Gaming Association points out that operators police themselves and have a collective responsible marketing code. The gambling industry should start preparing now for tighter restrictions on how they market.
