Facebook Sets Restrictions on Online Gambling Ads
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Facebook has set restrictions on online gambling ads. Advertisers need to ask Meta for permission to promote gambling and gaming. They need evidence that the subject is duly licensed by regulators or otherwise lawful.
Facebook Sets Restrictions on Online Gambling Ads.
Facebook's gambling policy states that a sweepstakes promotion should not violate the policy. Facebook also states the promotion must comply with applicable state and federal laws. Facebook's policy also says that promotions that are entirely free-to-play do not fall within the rules.
Facebook's gambling policy covers businesses that promote physical, actual-money gambling activity or entity. Businesses that run ads promoting entertainment events at physical casinos or the streaming of offline poker tournaments do not need prior approval.
Facebook allows companies to advertise online gambling and gaming services on Facebook. The form they fill out on the site explains the details of the ad and the geographic territory that will be targeted. If permission is granted, the ads will apply only to the Ad Accounts listed in the subject applications. Klein Moynihan Turco has an extensive practice in Internet and mobile marketing law, consumer data privacy law and sweepstakes and promotions law.
