Bettor Safe Raises Online Gambling Awareness From The Ground Up
Bettor Safe marketing campaign aims to educate the public about the legality of online gambling and sports betting. New Jersey online casinos and poker rooms have been legal and regulated by the DGE since 2013. 25% of New Yorkers didn't know about gambling online.
Seth Palansky is CG’s vice president of corporate social responsibility and communications.
Bettor Safe Raises Online Gambling Awareness From The Ground Up.
Bettor Safe is a national campaign to educate consumers about the risks of betting on illegal websites and the benefits of legal and regulated gaming options. It's aimed at New Jersey and Pennsylvania. 75% of consumers in those states don't know the difference between a legal operator and an illegal one.
BettorSafe.org is a website that helps visitors from NJ and PA learn what legal online gambling sites look like and why they should care.
Bettor Safe is raising online gambling awareness. Its six-week, multichannel campaign concentrated on NJ and PA. It included radio, digital and state-specific ads. Some ad spend changed channels as CG noticed higher-performing areas.
Seek out symbols of trusted organizations like responsible gaming groups and the state regulator. Check if the regulator has approved the operator and look for responsible gambling program information.
Palansky couldn't share the percentage increase in awareness of legal online gambling. However, such an increase did happen. Consumer resources are being updated as states legalize online betting.
Video and audio ad buys were around sports programming.
The website is the hub of the campaign. It got great media coverage and industry feedback.
Industry cooperation is key to successful marketing campaigns. Bettor Safe's campaign didn't have that goal.
Palansky's organization, Bettor Safe, is raising online gambling awareness. Operators are willing to partner with CG to raise awareness because they know CG is an independent nonprofit.
Bettor Safe is raising public awareness about online gambling.
The Bettor Safe campaign was well-received by industry stakeholders. Several operators helped push the Bettors Safe messaging during the tournament.
Bettor Safe is raising online gambling awareness. Americans like to gamble.
The Bettor Safe campaign is raising awareness about illegal online gambling. The National Council on Problem Gambling released research in March 2021.
Even in the two states that allow no legal gambling, more than half the adults report some gambling activity in past year. One in five Americans placed a sports bet, many of them online or through bookmakers.
