Anaxi introduced by Aristocrat Leisure Limited
Aristocrat Leisure Limited has rebranded its real-money gaming division under the Anaxi moniker. The company established a bespoke online random number generator-based games arm in February.
Mitchell Bowen will be the new CEO of the Anaxi gaming business at Aristocrat Leisure Limited. Aristocrats last month acquired British business-to-business online casino games developer Roxor Gaming Limited and agreed a cross-patent licensing arrangement with IGT.
Aristocrat Leisure Limited is showcasing its Anaxi subsidiary at the Global Gaming Expo in Las Vegas. It plans to launch an iGaming product with a pair of major customers in the United States before the end of the year.
Aristocrat Leisure Limited has created a new subsidiary called Anaxi. It is the third independent business unit for the company.
Aristocrat Leisure Limited bought Playsoft and Futureplay social games studios. The company has already acquired a range of electronic gaming machines, casino management systems and free-play mobile games.