An Insight To A Sub Brand Of A Huge Gambling Portfolio
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In 1997 Avi Shaked, Aaron Shaked, Shay Ben-Yitzhak and Ron Ben-Yitzhak came together to form 888 Holdings, a company focusing on what was at the time a relatively unknown industry – internet gambling.
The world’s first ever online casino had been launched a year earlier in the USA, but by all accounts, it had failed to garner the success that its creators had hoped for. The formation of 888 Holdings one year on was naturally – and rather ironically – seen as somewhat of a gamble.
24 years on the company employs 1,350 people all across the world and boasts annual revenues of over $840 million. 888 Ladies is a successful bingo sub-brand of the main gambling portfolio of 888, which also includes dedicated casino, poker and sports betting brands.
In this article, we will tell you everything you need to know about 888 Ladies, including how to get the most out of the 888 Ladies Bingo brand.
Why there is a specific 888 Ladies brand
You might think that the idea of introducing a specific ‘Ladies’ sub-brand of a gambling portfolio is a clunky effort at inclusivity. In reality, though, it is just a result of the way that 888 Holdings operate their gambling interests.
The company is split into a number of different brands such as:
- 888 Casino: The brand that focuses exclusively on online casinos.
- 888 Sport: The place to go to place football accumulators and handicap bets on tennis and other sports.
- 888 Poker: The best place to play cash poker games or participate in satellite tournaments to qualify for the WSOP.
888 Ladies is a sub-brand that dedicates itself to online bingo, which according to official industry statistics is overwhelmingly female with 78% of the playing base being made up by women. Despite that, the name 888 Ladies is still quite unique in the gambling industry.
For decades, or perhaps even centuries, the industry has seemed almost allergic to recognising female players. In that way 888 have made a standby formally recognising that female players are a vitally important part of their business.
Does 888 Ladies offer only bingo?
The main revenue driver for 888 Ladies is undoubtedly its incredibly popular bingo offering, but that is not all that the sub-brand has to offer to players. If you sign up today, you’ll be able to spend your £50 bonus on a great range of slot machines and instant win games.
In addition to that 888 Ladies is one of the few sites where you can play free bingo. As the name suggests, entry to free bingo doesn’t cost a dime, but that doesn’t mean you can’t win prizes when you play.
888 Ladies free bingo makes its money through advertising and the brand uses some of these revenues for prizes, so you could log in and win great prizes playing free bingo with 888 Ladies.
Are 888 industry leaders in inclusivity?
As mentioned earlier, the gambling industry has been notoriously slow to adapt its offering to a new demographic of players. 888 however were one of the first brands out there to take notice of female players and directly adapt their offering to females.
In the late noughties, 888 bought British gambling company Wink Bingo who were already well established in the female gambling market. The 888 marketing executives studied what had worked for Wink Bingo in terms of targeting women and have since incorporated that into their own business model.
Whilst there are undoubtedly other providers out there that do advertise themselves to females there are none as good at it as 888. The company has the largest percentage of registered female players of any company in the UK.
In addition to that, 888 Ladies is in general one of the most trusted gambling brands in the country.
Setting an example
At present, the gambling industry is incredibly saturated. At no point before have there been so many companies fighting it out with one another to secure the gambling activity of an ever decreasing pool of new customers.
Whilst 10 years ago it was enough for a gambling company to create a working app to succeed, companies are now having to do more than ever before to stand out from the crowd. This is an area that 888 have always succeeded in.
In doing this they have set an example to the rest of the online gambling world in how to adapt and innovate to stay ahead of the competition. In the years to come, expect many long-established gambling companies to copy the example of 888 Ladies and expand directly into the female market.
For now though, if you’re a woman looking to have fast-paced, safe gambling fun online, look no further than 888 Ladies. The sub-brand of a company setup 24 years ago to expand into the volatile online gambling market.
