GB Study Reveals Women's Attitudes to Online Gambling
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GB Study Reveals Women's Attitudes to Online Gambling. YouGov states that GB women rank among the world's highest in terms of online gambling participation. 72% of women surveyed over the past 12 months are more willing than men to buy lottery tickets. Men top the charts in online sports wagering at 45% versus 23% for women. Men are also more likely to prefer online bingo or keno than women, at 6% compared to 2%.
GB Study Reveals Women's Attitudes to Online Gambling. For 49% of men and 46% for women, there's no particular reason that deters them from gambling. YouGov suggests that a targeted marketing message could increase market share. Men are more likely to wagering to demonstrate skill than women.
YouGov found that 33% of men wagered online during the past year, whereas the figure for women was much lower at 24%. YouGov surmised that a combination of data usage, better understanding of consumer habits and motivation, plus “well-crafted marketing initiatives” could be an opportunity for online operators in Great Britain to increase their market share gain of female gamblers.
