Acres: "Casinos often make choices based on tradition and we're moving to an era of data-driven decisions"
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Noah Acres of Acers Manufacturing Company is a leading expert on the casino loyalty and technology provider. AcERS is going to present its technology at this year's G2E in Las Vegas. Noah also discusses recent partnerships, including Sightline and Maverick Gaming.
Acres' participation at the event was focused on their Cashless Casino application. Acres believes that casinos want to go cashless and they want it ASAP. The Foundation CMS is the best way to roll out casheless and in the most cost-effective manner.
This was the largest edition of the G2E in a few years. Sightline Payments announced Project 250 before the show. Project is a $300 million fund to subsidize the cost of Foundation for casinos that want to roll out cashless.
Sightline is working with Project 250 to help operators implement cashless. It's the type of initiative that can change the face of the industry for decades. It seems that everybody wants to talk about Project250.
Acres is showcasing how the cashless experience should be. Acres' solution is mobile, with an app and a mobile player experience. The Double Jackpot Time bonus was the star of Acers' show at G2. Aces believes that the casino industry is moving to an era of data-driven decisions. It doesn't think that a traditional cash-based experience will get widespread user adaptation. "Casinos often make choices based on tradition and we're moving towards an age of digitalization".
Acres participated in a panel on data and how to use it. He believes casinos should become data companies. Foundation allows them to collect real-time data. They can also open that data through an API to other applications. Casinos often make decisions based on tradition. They are moving to an era of data-driven decisions.
Acres announced a new deal with Maverick Gaming to deploy cashless gaming at its properties. Foundation will enable a whole new variety of bonuses and experiences for players. It will also change the employee experience with CMS Plus, which is a casino management system. Employees will become mobile. First deployments at Maverik will probably be early next year. They also have properties in other states as well. Acres thinks they will see some strong results from the installation by early 2019.
