Gaming developer Acres updates decades-old player loyalty systems
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John Acres created the gaming industry's first player tracking system in the 1980s. He believes the industry needs to change with the times and focus on attracting new customers. Acre's Foundation technology is being built at Las Vegas-based Acers Manufacturing. It tracks real-time player behavior and sends bonuses to players on their mobile devices. It allows casinos to tie into the growing use of cashless gaming. The technology was inducted into gaming's Hall of Fame in 2016. Casino revenues grew 125 percent between 1999 and 2019, but only 16 percent in last 5 years.
John Acres updates player loyalty systems. UNLV gaming historian David Schwartz says casino player Loyalty Programs need to evolve beyond tracking play. Traditional technology providers are reluctant to cooperate with casino operators. The advent of cashless gaming has seen cooperation among several operators, such as Resorts World Las Vegas and Boyd Gaming. Everi Holdings put the two companies together to launch its casheless gaming effort. The Foundation platform is open to all third-party gaming technology companies. It is expected to grow from $5 million in 1999 to $252 billion in 2019.
John Acres is a gaming developer who promotes Foundation technology to casino operators. Noah Acre believes a tighter integration between traditional casinos, online casinos and sports betting will be preferred by customers. Foundation delivers rewards directly to a customer’s mobile device. It could also tap into additional data sources outside of the casino. It is the entire user interface to their omnichannel presence.
