Why casinos want to connect to your smartphone

Agua Caliente has released a smartphone app that merges technology with its rewards club. Bluetooth-enabled app tracks a guest's slot play as he or she hops from machine to machine. Agua Calientse also offers information on entertainment, dining and gambling at both Palm Springs and Rancho Mirage properties. The app also lets users rack up points for their ACE Club account without having to insert a players club card.

Agua Caliente has developed a new app to enhance the experience of its users within the casino. Pala Casino, Resort & Spa and San Manuel Casino have online game play apps that let their users redeem special offers on site. Soboba Casino Resort, Spotlight 29 Casino and Fantasy Springs Resort Casino also have for-fun slot play games in their apps.

Agua Caliente has developed an app that allows guests to receive notifications from the casino. The app also allows the company to communicate with guests. It also helps Agua Calientse to market to guests and to attract them. It offers free play, gifts, food and drink specials and discounts on select show tickets. Vibhanshu Abhishek, associate professor of information systems at the UC Irvine, says apps are an important tool for businesses.

C casinos could use location-based geofencing and geoconquesting. Abhishek says one hypothetical benefit for casinos is data collection. He thinks it opens up a whole new business strategy for the casinos. He also thinks there are concerns about privacy. The app could provide special offers or improve the quality of the experience. It could be useful in the future. For more information, visit the UC Riverside website.

Southern California Casino Apps offer information on gaming, dining, entertainment and promotions. Agua Caliente Casinos offers information about properties in Palm Springs and Rancho Mirage. Fantasy Springs Resort Casino has a "Play-4-Fun" slot feature where players earn virtual credits. MyPala Casino offers a gaming app that features slot machines, table games, video poker, hold ’em poker and more. Spotlight 29 offers info on the casino’s Club 29. Pechanga Resort casino offers an app for checking club card balances and booking a stay.

Agua Caliente Casinos offers information on their properties and their gaming, dining, entertainment and promotions. Fantasy Springs Resort Casino has a "Play-4-Fun" slot feature where players earn virtual credits. MyPala Casino offers a gaming app that features slot machines, table games, video poker, hold ’em poker and more. Spotlight 29 is an app with information about gaming and the casino’s Club 29. Pechanga Resort casino offers an online slot play app.