Why Are There More And More Bollywood Actresses Embraced By Casino Brands ?
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Casinos are not strangers to using actors, actresses and models as their brandambassadors. But, in recent years, we have noticed that more and more online casino
brands are hiring Indian actresses to spread their word.
In this regard, online casinos have recognized this particular opportunity and have adoptedvarious ways to attract their customer base across multiple platforms. They will evenproduce online campaigns starring Bollywood actresses like Nargis Fakhri, Sunny Leone or
Amy Jackson.
Let’s examine this trend and why this tactic benefits the gambling industry.
A following large base of fans
Bollywood, the largest film industry in the world, has a characteristic infiuence in Asia and
specifically in the Indian subcontinent. There was a time when Hindi movies were released in multiple languages, which helped their overseas market grow considerably.
In this sense, the casino industry does not ignore the capacity of Bollywood actresses toattract a wide range of potential customers thanks to their massive audiences. This way,
they can have a broader social media outreach and attract international players’ attention.
So, this is one of the main reasons they continue endorsing actresses in their advertising
campaigns.
Reliable and credible spokespersons
Bollywood actresses are well-known for their gracefulness, which can help casino brands tocreate innovative and exciting advertisement concepts. But, more importantly, they arehighly skilled in giving interviews to any media. In this case, Bollywood actresses can also
help online casinos achieve specific PR effects.
Many people would agree that it is much easier for audiences to trust someone who is pretty rather than ugly or unattractive when it comes to advertising products or services. This is why casinos hire famous Bollywood actresses as spokespersons for their brand campaigns instead of using ordinary models who may not appeal as much as these celebrities do.
An opportunity to build trustworthiness
A lot of people would agree that it is much easier for audiences to trust someone who ispretty rather than ugly or unattractive when it comes to advertising products or services. This is also why casinos hire famous Bollywood actresses as spokespersons for their brandcampaigns instead of using ordinary models who may not appeal as much as these
celebrities do.
In addition, when a familiar face talks abouta brand, it already generates an effect of trust,so people will be more inclined to try an online casino recommended by any of these
actresses than another that they have never heard talk about.
In fact, in India, there are a lot of options, like the ones that appear in this guide, that goes
through the online casino market more in depth; although this is are not directly promoted by Bollywood actresses, it is another way of looking for reliable information, that is, from the hand of experts in the sector.
Will this trend continue in the future?
Online casinos realize the value of Bollywood actresses, and they hope they can winCustomers’ favour through these famous stars. Nevertheless, it is too early to predict
whether this trend will continue. For now, Bollywood stars’ endorsement is a practical approach for online casinos to expand their customer bases.
