UK’s CAP: New Content Restrictions on Gambling and Lotteries Ads
$6,000 Welcome Bonus
New rules with tougher protections for under-18s came into force on October 1. ASA will consider complaints about the content of gambling and lotteries ads.
UK’s CAP has introduced new content restrictions on Gambling and Lotteries Ads. The new “strong” appeal test prohibits content that has a strong level of appeal to under-18s. This will significantly impact gambling advertisers looking to promote their brands using prominent sports people and celebrities. The consultation responded to GambleAware research. It found that regulatory changes could help continue to protect under 18s from gambling-related advertising harms.
There are new content restrictions on gambling and lottery ads. They apply to sports stars with a lot of social media followers under 18s and reality TV stars.
