Wazdan: Gamification helps player engagement and retention

Andrzej Hyla, CCO at Wazdan explains how gaming customization can increase engagement, promote customer retention, increase player lifetime value and drive revenue growth.

Wazdan believes that Gamification helps player engagement and retention.

Wazdan is a game developer that focuses on providing its customers with customizable content. It offers a range of in-game features that instantly set its games apart. Volatility levels allows players to modify their win size and frequency as they please. It is in accordance with WazDan's mission of giving players the freedom of choice in all of their experiences.

Wazdan's flagship promotional tool, Cash Drop, allows operators to set up unique promotions for players. It is a completely customizable promotionaltool that awards random prizes to players without interrupting the gameplay. Operators see an increase of 219% in unique active players, 265% in game rounds and 366% of bet sum when running the promotion.

Gamification is a new battleground for the igaming industry. Operators use it to attract new players and reward loyal users. Game developers use the same tool to boost engagement. Wazdan's gamification solutions are effective. They have seen fantastic results when using their tools and promotions. It gives players a sense of agency over their experiences. This makes them happy to return to the game. The company tries to support retention with unique features and elements that allow for greater flexibility and customization within the products.

Wazdan has been releasing more games than ever before this year. The Player Engagement Suite guarantees next-level engagement and allows operators to generate better results. WazDan has delivered captivating gaming experiences to the industry since 2010. Hyla spoke to SBC Americas about how the recent launch of WZdan’s trademarked Collect to Infinity and Cash Infinity mechanics has supercharged its slot portfolio.