‘A perfect occasion to showcase our products’
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Andrzej Hyla, Chief Commercial Officer at Wazdan, explains the advantages of SBC Summit North America. He also explains how the conference can help the igaming studio connect with new customers and reach new players.
SBC Summit North America is one of the most significant industry events. It brings together industry experts to share their valuable takes on the current state of igaming landscape. SBC is taking part in the event as it is an opportunity to showcase its products and discuss opportunities with new operators and platforms.
AH highlights the US gaming industry as the biggest opportunity in the next couple of years. The potential in America is incalculable. States regulate the industry very swiftly. There is plenty of expectation that markets such as New York will embrace online gaming.
Innovation is the driving force behind Wazdan's engagement strategy. The company believes that new and innovative features will have the biggest impact on the gaming industry in the next 12 months. Personalization and customization increase engagement, promote customer retention, increase player lifetime value, and drive revenue growth.
AH's portfolio features more than 150 HTML5 slots and 18 annual releases. Its roadmap currently facilitates the launch of 18 new games. It offers added-value promotional tools and mobile-first experiences. It also offers innovative features, like the mentioned Collect to Infinity. The Volatility Levels allow players to adjust win size and frequency to their own preferences.
Wazdan made its US entry last year. Since then, they have signed key commercial deals with a number of prominent brands. RushStreet Interactive was their first partner in the region. Their games have resonated well with their player base.
AH is looking forward to the SBC Summit North America. There will be panels on regulation and management and sessions on developing market-ready igaming strategies. North American gaming industry is still very fragmented and there are many licensing requirements.
