Trends in the European online gambling market
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Ron Mendelson shares insights on the European online gambling market trends. He provides an analysis of the various verticals, including sports betting, casino, lottery and bingo.
Sports betting is the most popular betting in Europe. It includes soccer, horse racing, US games like football and basketball, and even eSports. This year is set to be a big year for sports betting as the World Cup will take place in the autumn and winter.
Online Casino is the second most popular form of online gambling in Europe. Slots are one of the most common within this sector. Technology such as live dealer streaming and enhanced graphics are boosting the sector's popularity.
Online lottery accounts for just 17% of the European market share. Bingo accounts only 3%. Online lottery is still worthy of inclusion on any online betting and gambling site. i.e. it offers steady revenue and customer loyalty with little additional investment.
Poker is a big draw for Asian online gambling clients, but it's less popular in Europe. The European online gaming sector is set to grow at a rate of up to 10% a year. It's expected to surpass EUR 52 billion by 2026. Fast Offshore has over 24 years of experience in the sector. It takes care of license applications, company incorporation, structuring, compliance, and even payments.
