The NFL and Online Gaming/Casino Partnerships keep growing
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The National Football League reigns as the most popular sports league in North America by a substantial margin. A mere glance at the TV viewership numbers and the vast number of fans attending regular season and playoff matches, not to mention the Super Bowl, confirms this claim.
We find ourselves in an era of tremendous prosperity in digital marketing and advertising. Spreading the word about your brand or company has never been easier than it is today. Therefore, it is evident that the NFL presents a massive opportunity for any company aiming to expand across the entire country.
On the other hand, gaming companies have capitalized on recent changes in laws to rise in prominence within America. Notable sites like USGamingReview.com reveal a constant increase in partnerships between this niche and one of the most popular sports leagues globally. In this article, we will explore which NFL teams have already joined forces with online gaming operators and why this partnership offers a win-win scenario for all involved.
Over the last decade, and especially in the past few years, gambling sponsorships have been widely discussed in the United States. The NFL has long been regarded as a brand associated with family values, friendliness, and top quality, which previously kept the league at a distance from gambling operators.
However, everything changed dramatically in 2018 when the US Supreme Court repealed the Professional and Amateur Sports Betting Act, also known as PASPA. This act had previously strictly prohibited sports wagering in most US states. Afterward, the government allowed each state to decide individually whether to embrace gambling. As you know, many states chose to do so, paving the way for the industry to flourish in the United States.
When two thriving industries come together, collaboration to maximize profits becomes a natural course of action. This is precisely what the NFL has done, permitting teams to join hands with numerous online gambling entities, including casinos, live casinos, and fantasy football sites. Following the PASPA repeal, NFL clubs were also allowed to partner with sports betting companies.
However, certain standards must still be upheld by both parties. NFL teams can broadcast ads during their games, and their partners’ logos can appear at the stadiums. Yet, the catch is that the clubs are not allowed to take revenue shares from any gambling company, as there are concerns about encouraging gambling activities.
Heavyweights in the American gambling scene, such as DraftKings, FanDuel, and BetMGM, were among the first to take advantage of the relaxed laws, becoming the NFL’s official sports wagering partners in the process.
Here is a table showcasing the most popular collaborations:
It requires no exceptional foresight to predict that win-win partnerships will only increase in the years to come. Every organization worldwide seeks to secure additional revenue, and the NFL is no exception. Simultaneously, more states are considering further relaxing their gambling laws, which will foster further industry growth. When we put two and two together, we can expect to witness more similar partnerships in the future. However, it’s important to note that the NFL will continue to emphasize the importance of responsible gambling to safeguard the well-being of its fans.
