The Masked Singer Brand Partnership with Online Gambling Operator PlayOJO Gets Massive Criticism
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The Masked Singer's production company Bandicoot has signed a deal with PlayOJO. The company will launch digital games featuring themes associated with the Masking Singer show. Customers will be able to choose from slot games, bingo and scratchcards in return for the chance to get a maximum prize worth £200,000. Many of the show's fans are underage.
The Masked Singer brand is being used to promote gambling apps by Bandicoot TV and PlayOJO. British gambling charities are critical of the deal. Playojo confirms that players are required to verify their age before being allowed to bet. The company also confirms it uses a range of tools to ensure safer gambling and to check the affordability of its customers. The games in question are only available for adult players over the age of 18. Some betting sites offer betting on Britain’s Got Talent and Saturday Night Takeaway. Olivia Cole is a journalist who has an interest in the gambling market in UK.
