PlayOJO's Live Casino Show launches in the UK

Gaming News

22 August 2023

(PRESS RELEASE) -- Online casino PlayOJO’s exclusive live roulette table is now live on TV in the U.K. The PlayOJO Live Casino Show debuted on 8 August on Channel 5, offering viewers the chance to participate in a live stream of PlayOjO’s Live Roulette table, with winners featured on the screen.Hosted by Kellie Gnauk, star of the West End musical Bat out of Hell, and David Butler, TV presenter for Paris St Germain FC, the show airs every night between 1 a.m. and 3 a.m. and features an array of vibrant PlayOJO content.PlayOJO, the flagship online casino from global entertainment brand SkillOnNet, worked closely with London based media agency All Response Media and Channel 5 and collaborated with French TV production company FruitSalad to create the show. The Live Casino Show comes hot off the heels of its eye-catching ‘It’s Alive’ integrated marketing campaign, which also aims to drive awareness of PlayOJO’s live casino product.Since its launch in 2017, PlayOJO has been provided by Pragmatic Live.PlayOJO is a household brand name, thanks in part to always being supported by innovative and striking TV campaigns. Today, it is available in multiple jurisdictions around the world. It has a thriving live casino offering that includes dozens of table game variations, as well as hugely popular gameshows, such as Crazy Time, Monopoly Live and Mega Wheel.

“A core objective this year was to raise the profile of Live Gameshow and Casino games on PlayOJO and be first choice for players looking for an online live casino experience,” said Andrew Steddy, Head of Global Product Marketing at PlayOJO. “Early signs are extremely encouraging for both the game and the show. It’s another great project from the PlayOJO team, and I’d like to thank FruitSalad and Pragmatic Play for creating the show and the Live game and All Response Media and Channel 5 for their work putting the opportunity and deal together.”