Sightline Payments and IGT to launch mobile loyalty platform at Oklahoma's Indigo Sky Casino
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Sightline Paymentsannounced Wednesday the planned launch of its mobile loyalty platform, JOINGO, at Indigo Sky Casino & Resort in Wyandotte, Oklahoma in Q1 2022. Leveraging JOINGO's seamless integration with the IGT ADVANTAGE casino management system, the Indigo Sky branded mobile app will feature mobile marketing tools that give patrons a unified experience from the convenience of their iOS or Android devices.
Owned and operated by the Eastern Shawnee Tribe of Oklahoma, Indigo Sky boasts one of the largest casinos in northeastern Oklahoma. Its casino floor features over 1,400 gaming machines, various table games, and a bingo hall. The resort includes two hotel towers and an RV park, and its Creekside Bar & Grill offers the area's only golf simulator.
In 2021, Sightline Payments announced a partnership with IGT to provide solutions to aid in the deployment of cashless gaming technology through IGT's suite of systems innovations, including Resort Wallet with IGT Pay. They recently expanded the partnership to include Sightline's mobile loyalty platform, JOINGO. The launch of the JOINGO mobile loyalty solution at Indigo Sky Casino & Resort will be the first product launch for Sightline with IGT following these announcements.
With Sightline's mobile loyalty platform, Indigo Sky will be able to enhance customer engagement with mobile-driven marketing. The platform integrates with Indigo Sky's casino and nongaming management systems, allowing the property to deliver automated, real-time marketing messages to guests' mobile devices with personalized GO Rewards Club activations.
Guests will be able to use the Indigo Sky mobile app to virtually check in for drawings or promotional contests, eliminating the need to stand in line at physical kiosk locations to do so.
Indigo Sky is also planning to integrate its mobile app with IGT's Resort Wallet product and the IGT Pay solution at a later date.
The Indigo Sky mobile app will be available in the Apple App Store and the Google Play store. Sightline's mobile platform is live at nearly 100 casinos nationally, and its apps have been downloaded by more than 2.5 million customers nationally.
Melanie Heskett, General Manager of Indigo Sky Casino & Resort, said: "We're always looking for new ways to enhance our guests' experiences, and Sightline's mobile loyalty platform helps us deliver an integrated mobile app solution that meets the demands of today's customer. Guests want to do everything from their mobile device and launching our app will give them this everyday convenience while expanding our abilities to offer more personalized marketing promotions."
Kirk Olson, Senior Vice President at Sightline Payments, added: "Mobile engagement solutions meet customers where they are, and the Indigo Sky mobile app will deliver the same seamless mobile-first experience that customers have come to expect in their everyday lives. Adopting mobile solutions like Sightline's mobile loyalty platform helps casinos modernize their customer experience while enhancing their marketing capabilities."
