Safer Gambling Week 22: Using Technology to Detect and Deter Gambling Harm
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Future Anthem has released a white paper on how to respond to the UK Gambling Commission’s regulatory changes. The commission wants operators to do more to identify customers at risk of harm and implement automated processes. Dr. Edmond Mitchell, Head of Data at Future Anthem tells G gambling News about these changes and how businesses can utilise state-of-the-art technology to protect players.
New technology allows players to gamble whenever and wherever they want. Operators and suppliers have developed a leading range of games to meet the evolving needs of today's players.
Future Anthem has found that erratic play and staking up are the most risky behaviours found during player sessions. Game components such as RTP, variance and hit rate do not have a direct correlation with risk. The discoveries were made using Anthemetrics, the industry’s first Game Data Science platform which uses AI, Cloud technology and Game data science.
Safer Gambling Week 22 is about using technology to detect gambling harm. Machine learning models analyse every bet a player makes to identify when they start to play in a risky manner. They are placed in one of three clusters based on their individual level of risk. Those in the latter two clusters are automatically placed on the radar of the operator.
