Rise in Dutch Gambling Ads Prompts Legislative Debate
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Rise in Dutch Gambling ads on TV sparks debate. Minister for Legal Protection Franc Weeerwind promises clear rules for gambling ad regulation.
Rise in Dutch Gambling ads prompts a debate on regulating them. The gambling regulator Kansspelautoriteit reported last week that upwards of 40 gambling ads were shown within one hour of television. This peak occurred between 11pm and midnight. KSA headed the initial launch sequence and was in charge of distributing gambling licenses to operators.
Gambling ads are necessary but need responsible oversight. Operators have found loopholes in the current legislation that allows them to indirectly target susceptible younger audiences. The most popular television gambling ads were for the lottery and online betting platforms. €50m was spent on gambling adverts in December and January. Operatives agreed to drop radio, outdoor, and print ads. KSA has also issued warnings to companies targeting minors and showing ads during sports matches.
