Relax Gaming Daniel Eskola: How Jackpots Have Evolved to Suit the Modern Player
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Daniel Eskola is the Head of Research & Development at Relax Gaming. He explains to us the main considerations Relax considers when designing jackpot titles.
Daniel Eskola explains how jackpots have evolved to suit modern players. Relax Gaming has introduced Dream Drop to offer a new jackpot experience. Two players have already won the Mega Jackpot worth €997,779.17 and €924,386.51. The company is excited about the coming months.
Jackpot games need to offer a high level of entertainment, excitement and a sense of near wins to be considered safe bets. Jackpots will always be an essential part of an operator's offering as it carries with it the association of a fantastic thrill of the big win.
Daniel Eskola explains how modern jackpots have evolved to suit modern players. Jackpots are powerful but need to be done well to attract and retain players, and not too expensive. Dream Drop is a good example of a modern CRM tool. It offers a guaranteed winner for someone currently ‘in’ the casino before it reaches €1.5m.
The key thing is to offer players the feeling of “Oh, wow, I was close” and creating those moments of engagement-driving jackpot rounds. The game design needs to be spot on to deliver the most entertaining feeling for the deposited cash. Modern players will not take to a subpar or mediocre game with a big jack pot attached to it. Dream Drop is creating multiple games connected to the same jackpots.
Daniel Eskola explains how jackpots have evolved to suit modern players. US players are familiar with jackpot mechanics from the lottery sector. The land-based sector has previously been in the driving seat for mechanics, but the online sector is innovating at a faster pace now.
