React Gaming signs definitive B2B agreement with HHR Philippines
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“This is major news for React Gaming, as it allows us to tap into the very lucrative and low capital intensive B2B market for the first time,” said Leigh Hughes, CEO of React Gaming. “The Philippines has always been a key target for us due to the size of the market and its interest in esports. Needless to say, LOOT.BET remains very popular within the esports and iGaming community, and entering this market with a large known licensed partner such as HHRPh just made complete sense. We believe that this new B2B business model will allow us to expand our LOOT.BET platform faster and more efficiently, with minimal investment and lower risk, and could represent a win-win solution for both React Gaming and online gaming operators across the globe.”
“Ever since we first looked at LOOT.BET, we have been convinced that it is a great complement to our service offering for our customers in the Philippines, who are online gaming operators and casinos,” said Martin Zupetz, President of HHRPh. “Now that we have finalized our agreement with React Gaming, we are eager to make LOOT.BET available to our customers and are confident that it will be a strong performer. If this model works, we look forward to expanding LOOT.BET’s reach across the Philippines and, in the longer run, to other countries where we do business.”
“It’s also important to understand that this agreement with HHRPh is part of our two-pronged growth strategy to expand LOOT.BET’s reach into the B2C and B2B markets. The advantage of the B2B market is that LOOT.BET’s platform will be offered to established customer bases, thus involving no customer acquisition cost for us. Our partner will offer the white-label LOOT.BET platform as its own to its customers and we will receive a portion of the revenue generated when those customers use the platform. The more popular the platform, the more revenue it will generate. The great thing about this model is that we can replicate it in multiple markets and with multiple online gaming providers at minimal cost,” added Mr. Hughes.
