GiG-powered online casino brand PlayStar expands into New Jersey
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Gaming Innovation Group (GiG)'s partnerPlayStar Casinois expanding into the state of New Jersey. The technology company powers the online casino's iGaming platform through an agreement based on a revenue share model with a minimum duration of four years.
Having partnered with Ocean Casino Resort to secure access to the limited license market in the Garden State, the latest launch will see PlayStar leverage its product offering, which is centered around GiG's platform.
In a press release, GiG said that its platform, "built on nimble and agile technology and reinforced by a wealth of knowledge via over four years of operational experience in the US, is uniquely positioned to power expansion for those with digital aspirations in regulated markets worldwide".
Richard Brown, Chief Executive Officer of GiG, said: "From the beginning of our agreement, we at GiG have been impressed with the extremely strong product vision at PlayStar, backed by what is a very experienced industry team."
"We’re delighted that our technology has played a central role in the New Jersey launch,and can be proud that, as PlayStar establishes itself as a strong and innovative iGaming brand in the US, the success of our partnership will further demonstrate and drive our ambition to be the platform partner of choice for operators in regulated markets," he added.
As per the announcement, "PlayStar is aiming to provide an online casino experience like no other to players in regulated US states, through personalization, engagement, and exemplary customer service every time they pass through the casino’s digital doors."
Per Hellberg, CEO of PlayStar,There has been a tremendous amount of work put into getting this far, and to now be live in New Jersey is a major milestone. Of course, to have a great product you need a great platform and we’re very pleased with how the GiG platform has helped to bring our product vision alive. It’s only early days, but we’re seeing great numbers and confident we can build on that as we ramp up in New Jersey."
PlayStar Casino is a privately owned company founded and operated by industry pioneer Joel Wikell -founder of Boss Media, Readly, Blinto, and Hexigames- and co-founder and CBDO Adam Noble -ex Yggdrasil and Play'n'go-.
New Jersey has enjoyed significant growth and development since regulation, with operators looking to capitalize on a market posting gaming revenue at 31% higher in August 2022 compared to the same time last year, according to a recent report by the New Jersey Division of Gaming Enforcement.
