Q&A with PlayAttack Head of Affiliates, Jelena Oceretova
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We recently sat down with the Head of Affiliates at PlayAttack, Jelena Oceretova for her insight into what makes the PlayAttack affiliate program so successful. Find all her insights in our Q&A here.
What is an affiliate program and how does it work?
An affiliate program sets the basis for business collaboration between three parties: the affiliate (advertiser), the affiliate program and the operator/brand which is being advertised. The main goal of the advertiser is to target the desired audience and redirect them to the websites where they will have to perform a certain activity which might be signing up and performing certain transactions. For the purpose of attracting customers to the platform in question, the affiliate uses unique links, promo texts, landing pages and other promotional material
What are the commission types offered at PlayAttack?
Revenue Share: The Revenue sharing commission model refers to a payment plan where the affiliate partner receives a certain percentage for the activities performed by his referrals (i.e., depositing funds to their account). With this commission type, your earnings ultimately depend on how active your qualified leads are
CPA: CPA stands for cost per acquisition and refers to a fixed amount that you earn as an affiliate whenever your FTDs qualified deposit with the brand that is being advertised.
Hybrid: The hybrid commission type is a combination of the RevShare and the CPA types. Therefore, as an affiliate, you will receive a fixed amount and a percentage agreed upon with the affiliate platform as part of your hybrid payment plan if your FTDs will qualify for.
How legal is a collaboration with you since gambling games are banned in many countries?
All our partner casinos are registered, licensed, and operate only in countries where gambling is allowed and legal.
Which game providers are your casino brands offering?
We have one of the biggest lists of providers. Our casino brands offer various casino titles from leading game providers including but not limited to: NetEnt, Booongo, Playson, Quickspin, Microgaming, YGGdrasil Gaming, Betsoft, Endorphina, REDrake, Play’n GO, Push Gaming, Booming, Amatic, Tom Horn, PragmaticPlay, Nextgen, Thunderkick, Side City, Elk, Bigtimegaming, 1X2gaming, Iron Dog Studio, Leap Gaming, Habanero, Oryx, Evolution Gaming. In addition, we always are happy to consider potential cooperation with young, ambitious game providers who are only starting their journey in the casino games world.
Are we localised?
All our Brands (Frank Casino, SlotV Casino, MrBit Casino) are fully localised. We offer CRM and promotional material in the local language whether we do any localised or offline campaigns.
As well as, currency and payment methods match the region, as users will typically be looking for local payment methods available in their market. All our users have strong preferences in these cases, so we have a tailored, localized approach that is ideal. In addition, we always make sure that we meet the players’ needs in any region we operate in, by deep analyses of players’ preferences and activities.
What kind of payment systems do you use?
Affiliates can access the information about the supported payment systems from their profile as this information differs by region. Simply click on your username in the upper right corner and click on “My Profile”. Navigate yourself to the “Payments Settings” to access the list of supported payment methods. Should you want to explore the possibility of using another payment provider, you are encouraged to discuss this with your Affiliate Manager
Customer Service
We have one of the most developed and successful support services of all Brands. Our managers work 24/7, solving problems and questions from users from all regions. Also, each support service is localised for a specific region (including the language of communication)
Working with complaints
For each Brand, we have created a service for resolving player complaints. Our manager is present at each site in your region, answering to our players and resolving any complaints directly or through intermediaries. We are proud of our good rating and the speed with which information is provided to our players. Any complaint will be resolved in the shortest possible time!
