SOFTSWISS' Affilka creates affiliate program with crypto casino BC.Game
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Affilka, SOFTSWISS’ affiliate marketing platform, has announced its launch on multi-cryptocurrency casino BC.Game. The platform will power BC.Game's new affiliate marketing program, called BC.Game Partner Program.
This also marks a new collaboration between the online casino and SOFTSWISS. In 2020, BC.Game signed an agreement with the company’s Game Aggregator to integrate content from more than 170 providers. At the moment, there are also talks between BC.Game and the SOFTSWISS Sportsbook about potential cooperation, a press release states.
BC.Game joins a list of over 100 companies promoting their business through the affiliate platform. The solution offers clients tools and solutions for business promotion in an “easy to integrate and configure” way, while helping connect operators and affiliates. It features a flexible commission constructor and built-in payment processing.
"I'm delighted that a large and well-known brand such as BC.Game chooses SOFTSWISS products for their development,” said Anastasia Borovaya, Product Owner of Affilka. “Affilka was the perfect introduction to SOFTSWISS products and paved the way for BC.Game to further explore the product ecosystem.”
Borovaya further said the SOFTSWISS team will convert BC.Game’s trust “into the highest level of service” and a professional approach to the tasks at hand. This will permit the casino to expand from its own affiliate system, built by the business itself, to a professional iGaming affiliate platform.
“I knew we needed something that was geared towards the professional iGaming affiliates and was packed with the features that are necessary for our partners to run and manage successful campaigns,” said Chris Butler, Head of Operations at BC.Game. “I did many demos with other affiliate software providers and platforms, and Affilka stood out to me as the best. It was an easy decision to make."
BC.Game is a multi-cryptocurrency casino, with Provably Fair traditional crypto games as well as some unique games. It is a verified operator of the CGF and a Lightning Network-integrated casino with instant Bitcoin deposits and withdrawals. It has recently added new provably fair games, including Plinko, Video Poker and The Wheel.
The company now joins the growing list of SOFTSWISS clients. The tech brand supplies certified software solutions for businesses in the gaming industry at an international level through a vast product portfolio, including an online casino platform, game aggregator, the Affilka affiliate platform, and a sportsbook software platform.
In 2013, SOFTSWISS was the first company in the world to introduce a bitcoin-optimized online casino solution, and since then has developed technical expertise when it comes to the use of crypto in iGaming, now available at an increasing number of casinos such as BC.Game itself.
