Pragmatic Play to create dedicated Blackjack live studio for 888casino
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iGaming content provider Pragmatic Play has signed a statement deal with online casino 888casino to create a dedicated live studio, the company announced on Monday.
"As one of the world's leading online casino brands, 888casino will be a key strategic partner to Pragmatic Play. We are delighted to create a dedicated live casino environment tailored to its players,” said Yossi Barzely, Chief Business Development Officer. “Showcasing our leading Blackjack solution, we're able to deliver incredible gaming experiences while simultaneously highlighting the power of 888casino."
The studio will include purpose-built tables and branding, exclusively designed for 888casino, with the aim to deliver “an unforgettable experience for players,” according to a press release. The dedicated studio agreement is the latest in a string of high-profile partnerships by Pragmatic Play in the space, following deals with Mansion’s M88 brand and Kindred’s Unibet.
"Pragmatic Play's flexible live casino offering will enhance 888casino's diverse range of existing products to the benefit of our customers,” said Talya Benyamini, VP B2C Casino at 888. “Partnering with third-party providers like this is an important part of our product leadership and content strategy, ensuring that we continue to offer a unique and differentiated experience for 888casino's fans."
The agreement marks further expansion in the vertical for Pragmatic Play, which has recently launched its Ruby Studio, designed exclusively for Blackjack, joining a portfolio of popular titles such as Sweet Bonanza Candyland, which straddles the divide between slots and live dealer products.
Pragmatic Play’s dedicated live casino studio for Kindred's Unibet was launched last year, and saw the company creating a studio with a number of live gaming tables such as Blackjack and Roulette exclusively for Unibet customers.
The studio also features customized branding and design. Incorporating the latest in 4K video technology and immersive sound systems, Pragmatic Play’s entire Live Casino selection of titles are broadcast from a custom-designed, state-of-the-art studio in Bucharest, Romania.
“This is a truly significant deal for us to have signed. The impact of having one of our fully customized Live Casino environments broadcast to the world via an operator such as Unibet cannot be understated,” Barzely said at the time.
Meanwhile, Pragmatic Play’s dedicated live casino studio deal with Mansion’s M88 was announced in February this year, described as a major commercial growth opportunity for the supplier’s dedicated studios segment. Under the terms of the agreement, Pragmatic Play will create a live studio with eight tables, all exclusive for M88 customers, with customized branding, features and details.
The studio will include seven Baccarat tables and one Roulette table. M88 is Mansion’s major Asian-facing brand and the deal will significantly scale up Pragmatic Play’s presence in the region, according to a press release.
