Playtech grows in US with Live Casino studios in Michigan, New Jersey
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(Alliance News) - Playtech PLC on Friday said it has launched two Live Casino studios in the US, with one in Michigan and the other in New Jersey.
The London-based gambling software company said that the launch was in collaboration with its partner Parx Interactive under the Play Gun Lake brand in Michigan and its partner Bet365 Group Ltd in New Jersey.
The casinos represent the first launch of Playtech's Live Casino offering in the US. Live Casino comprises of roulette, blackjack and baccarat live dealer tables as well as 'all bets blackjack', which allows an unlimited number of players to participate in a game.
Playtech said this initial offering will be followed by further launches, including a sport-led environment, an arcade experience and the introduction of live game shows.
Chief Executive Edo Haitin said: "The launch of the two facilities represents our core strategy of bringing our industry-leading studio standards to the US whilst ensuring that Playtech Live's most engaging and innovative products & technology are available to new markets and audiences. By partnering with Parx in Michigan and bet365 in New Jersey, we have been able to enter some of the fastest growing states in the US."
Shares in Playtech were up 1.2% at 739.00 pence on Friday morning in London, giving the company a GBP2.26 billion market capitalisation.
Playtech has accepted a GBP2.1 billion takeover offer from Australia's Aristocrat Leisure Ltd, though a rival offer remains possible.
By Heather Rydings; heatherrydings@alliancenews.com
