Playing the technology card: How Europe is winning the game
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Europe accounts for more than half of iGaming revenue worldwide. The push for responsible gambling and tighter regulations has helped reposition the industry. European companies have invested in gaming technology to take advantage of the stagnant gaming scene in the US. Black Friday events in 2011 taught the whole industry the need for stricter regulations. Europe has been at the forefront with the UK, Sweden and Germany leading the way. Eriks Petersons, Digital Transformation Director, Ciklum shares his insights on the topic.
Covid-19 pandemic forced the gaming industry to move their operations online. Live sports were temporarily suspended, so many players switched to casino gaming. Live shows with a real dealer helped bridge the gap between online and land-based casinos.
The gaming industry has changed in the last ten years. Modernising platform infrastructure is key for scalability and flexibility. Microservices allow specific functions to be developed, deployed and managed independently from one another. Cloud is also key to scalablity and data storage. The European Union is winning the technology game.
Technology has played a key role in ensuring the gaming industry is compliant as rules continue to evolve. Germany launched its legal casino market in July this year. Players seeking the new license had a full year to make changes. Many of these were kept to the last moment before they were introduced. Player deposits were reduced to a maximum of 1000 euros. Time limits on spins in slot machines were also introduced, which hit the industry hard. Microservices allowed operators to create and release new features gradually.
Technology has played a key role in transforming the European gaming industry. Successful iGaming operators keep experimenting and validating their products. They need to implement technology that will allow them to stay ahead of the game. iGambling operators need technology to be adaptable, scalable and to allow for rapid change. i Gambling is a business. It's about staying ahead. The most successful i gaming operators are those that keep innovating and improving their product.
