Nascar announces Bettorview gambling partnership
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American stock car series Nascar has announced a new partnership with betting marketing and technology platform Bettorview.
In a move designed to improve the series' visibility in the gambling space, the deal - Bettorview's first with a sports property - will see Nascar content integrated into company's legal online betting sales solutions across the US.
Nascar betting options will also now be offered across the gambling brand's multichannel solutions, such as on-screen touch terminals, brand ambassador activations and digital content marketing. There are more than 1,000 in-venue Bettorview terminals in the US that will showcase customised Nascar stats, analytics and odds as a result of the partneship.
"This collaboration will allow us to deliver Nascar-specific content to a massive number of people actively engaged with sports betting," said Joe Solosky, the managing director at Sports Betting.
"Nascar’s handle is increasing at a healthy rate and this partnership will deepen our connection with this growing audience on a national scale."
"Since its inception, the vision for BettorView has been to enhance and reimagine sports fans’ in-venue experiences with our technology and industry expertise," added Seth Schorr, chief executive of Bettorview.
"As a gaming and venue operator, it’s exciting to partner with Nascar, whose long-term strategy in the gaming space is as innovative, as it is focused on serving its fans and sportsbook partners alike."
The deal marks the latest in Nascar's venture to increase its presence in the betting industry following partnerships with Sportradar, BetGenius, Penn National Gaming, BetMGM, and WynnBET.
