MGM reveals MGM Live brand in Playtech collaboration
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MGM Resorts International is to roll out live casino content under a new MGM Live brand.
In partnership with Playtech, the content will be streamed from MGM’s Grand and Bellagio Resort & Casino in Las Vegas.
Content such as single-zero and double-zero roulette and baccarat games will be available for licensing in regulated markets outside of the US.
MGM plans to boost the offering with exclusive access to a range of Playtech games, branded TV gameshows and celebrity-hosted trivia shows.
MGM CEO and president Bill Hornbuckle said the move into live casino “amplifies our commitment to providing unparalleled experiences and expands our global reach to our customers.”
“We believe the content, celebrity talent and sophisticated gaming experience that we will offer – all from the trusted and highly reputable brands of MGM Resorts – will be unmatched in the industry,” he added.
Playtech CEO Mor Weizer said the partnership is “pioneering a new live entertainment category and product offering for players in these regulated territories.”
“Both Playtech and MGM Resorts are dedicated to maintaining the highest standards of player protection and ensuring our offerings are enjoyed responsibly,” he said.
