Marketing Approach for Gambling Changes as Streamers Enter The Game
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Gamers want to watch others play online gambling. Online gaming blogs are no longer relevant. Now, gamers prefer to follow people playing online casinos.
Live casino streamers are entertaining and useful. They are willing to risk their own money by placing bets and going for the big jackpots. The stakes are higher in the streaming world. They make money via advertising and sponsorship. Their games are real and they play them with real money. If the games were rigged, consumers would lose interest. It's better to watch them live.
Casino streamers use Twitch and YouTube to live stream their gameplay. Twitch hosts over 1.5 million live streams and attracts over 100,000,00 visitors. YouTube is less community oriented, but gamers find dedicated fans by streaming on the platform.
There could be changes to the law regarding live casino streaming soon. In Sweden, for example, a strict ban on casino marketing is in place. Marketing is tightly controlled in Germany and the UK. Casino streamers may be forced to stop streaming during certain hours of the day and regulate the language they use when promoting games.
Streamers are enjoying their success.
Roshtein is a Swedish gamer who streams slot games on Twitch. He attracts up to 15,000 viewers per day.
Casino Daddy is a Twitch channel created by three brothers: Karl Anton, Erik, and Mathias Joelsson. Their daily broadcasts attract thousands of viewers.
Classy Beef is another Twitch channel with a group of live streamers. They have amassed over 120,000 fans and their channel has garnered millions of viewing hours.
Xposed is a 24-year-old Canadian gamer who started live streaming Call of Duty games before he started streaming online casinos. He has a huge following on Twitch with over 300,000 followers.
