"Loyalty programs are the most important component of online gambling"
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Trueplay developed two loyalty programs for the gambling industry. The company's technology allows them to integrate with their online offerings. The loyalty program is transparent and allows brands to issue their own crypto token. All transactions are entered into the blockchain and can be checked in Trueplay Explorer.
Trueplay is an advanced marketing tool for the iGaming industry. Trueplay's team is seeing an increased interest in the True play widget and is actively working on its promotion.
Trueplay offers an iFrame solution that integrates in a few clicks. Trueplay's solution is based on unique loyalty programs. The number of online casinos’ players has increased. Now the platforms” challenge is to retain their users.
Loyalty programs are the most important component of online gambling. Trueplay analytics team has always observed the growing need of the gambling industry to retain the user. They believe that the player's return to the platform after withdrawal of a bonus is disappointing.
Trueplay offers two loyalty programs - Play To Earn and Hold To earn. The tokens are tokenized and the product is based on the blockchain technology. The solution is highly customized and online casino owners can manage the percentage of rewards, pool size and holding periods. Trueplay Explorer allows users to check the transactions entered into the ledger. It's a good way to build a loyal user base with a high return rate. For the operators, it's also a matter of trust. They can change their strategy in a few seconds. This is due to the fact that the solution's technology is transparent.
Play To Earn and Hold To earn loyalty programs aim to boost retention rate and other key KPIs. Fairspin online casino has improved Bets volume, BETS distribution, Deposit volume and Deposit amount. Trueplay solution integrated into Fair spinoff has increased Deposit Volume by 2 times.
Casa's income is linked to rewards to drive retention strategies. Hold To Earn is a win-win situation for both the casino and the player.
Trueplay offers a Custody solution for gambling businesses. It allows them to enter the crypto market without any worries. The integration tools - API and personal admin panel are designed for comfortable payments management. It's easy to integrate solution, instant transactions and transparent pricing with no hidden fees and zero markups on exchange rates.
Trueplay is planning to attend industry events in the coming months to showcase their products. They will be at the SBC Summit in Barcelona, 20-22 September and SiGMA Malta, on November 14-18.
