MGM and BetMGM launch custom omnichannel slot experience MGM Riches
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MGM Resorts Internationaland its sports betting and iGaming subsidiary BetMGM announced Tuesday the launch of MGM Riches, the companies’ "first custom slot experience" that can be played both online via BetMGM and as a traditional slot game at MGM Resorts properties in the US.
Developed in collaboration with Everi Holdings, MGM Riches is a multi-denomination, multi-level progressive slot game offering players two themes, “MGM Riches Triple Ruby” and “MGM Riches 5x Sapphire”.
Gameplay isconsistent whether in-person at MGM Resorts destinations across the country or online via BetMGM’s iCasino platform in Michigan, New Jersey and Pennsylvania. The game is scheduled to launch in West Virginia in the near future, MGM noted.
Mike Gatten, MGM Resorts International’s Senior Vice President of Slot Strategy, commented: “MGM Riches is designed to engage and entertain our slot customers wherever they choose to play.”
“With guest experience at the core of what we do, we created this custom game for our loyal slot customers who enjoy playing their favorite games and earning rewards even when they’re not at one of our properties," Gatten added.
Leveraging the MGM Resorts and BetMGM omnichannel integration, MGM Rewards and BetMGM Rewards loyalty members can earn Tier Credits with each spin. As players earn credits across both channels, tier-based benefits are unlocked for future redemption at MGM Resorts' domestic destinations.
The platform also offers players the opportunity to qualify for multiple member-only experiences, including exclusive concerts and sporting events, gaming tournaments and the annual Holiday Gift Shoppe.
BetMGM Rewards points may be transferred to MGM Rewards points and redeemed for complimentary dining, entertainment, hotel stays and more at MGM Resorts properties nationwide including Bellagio and ARIA in Las Vegas, Borgata in Atlantic City and MGM Grand Detroit in Michigan, among others.
Angus Nisbet, BetMGM's Vice President of Gaming, commented, "The launch of MGM Riches directly connects BetMGM's leading online casino offerings to MGM Resorts' iconic destinations. We are thrilled to offer this first-of-its-kind slot and to continue to bring innovative content to our players."
David Lucchese, Everi's Executive Vice President of Sales, Marketing and Digital, said: "The development of MGM Riches is another example of MGM Resorts' and BetMGM's focus on patron engagement, their commitment to being top-tier operators in land-based and online, and Everi's ability to deliver exciting, omnichannel gaming entertainment experiences to both land-based and online players.”
“Everi's customer-driven approach with BetMGM to enhance their players' gaming experiences has enabled the delivery of our high-performing iGaming content across North America," Lucchese added. "This new multi-level progressive slot game also adds to Everi Digital's catalog of nearly 70 distinct titles, all housed and delivered via our state-of-the-art proprietary Spark Remote Game Server."
As it expands its gaming offering, this weekBetMGM also confirmed its pledge toprominently feature responsible gaming messages in its marketing and advertising campaigns. The company will begin to do so today, March 1, in alignment with the commencement of Problem Gambling Awareness Month.
As part of the pledge, responsible gaming messaging will be featured within the company’s mobile app and BetMGM advertisements ranging from billboard marketing to television print and radio ads across the US and Canada.
Additionally, responsible gaming messages and banners will be incorporated into BetMGM’s digital and social platforms, as well as on-property signage within physical BetMGM Sportsbooks.
