Light & Wonder Developing a New Content Strategy in Asia
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Light & Wonder Inc, one of the most popular casino gaming content and hardware providers, decided to step up its game and produce content that will be available to the players on all the company’s platforms and casinos.
Amazing content and impressive slot offering:
Various game development studios are gathered to produce the content, which will be available in the company’s land-based casinos, social, and digital platforms, announced Ken Jolly, vice president, and managing director for the company’s Asian department.
He was one of the speakers at the Global Gaming Expo (G2E) Asia 2023 Special Edition in Singapore, and then he commented on the news: “Duo Fu Duo Cai Grand is our new link. Given that everyone knows of Duo Fu Duo Cai, by creating the ‘Grand’ version, we’ve got an extra ‘wealth pot’ with the play that gives more features. For us as a company, it’s a whole new family of games.”
The company decided to use the Duo Fu Duo Cai name because the players were already familiar with it. However, the gameplay is different, although some similarities can be found. The themed characters from the original game, Fu Babies, will be found in the artwork of the second game as well, but the new one also features two wealth pots and many new features that will bring excitement to the gameplay.
Jolly also highlights the other products the company works on, such as the slot machine link Dragon Unleashed, which has been among the best-selling games in Australia for a year and a half already.
In markets where both land-based and online gaming, the company plans to release new franchises which will be loved by both audiences. Apart from Duo Fu Duo Cai, Jin Ji Bao Xi will be included in the slot offering.
Jolly is positive that the slots will be accepted and loved by the online community since the gamers will be able to access the games in both land-based and casino environments, depending on their wishes, or even combine these two.
The Philippines – an industry leader in the region:
In Asia, the Philippines market is one of the leading ones when it comes to the online gaming market. However, in order to start operating in the land-based casinos in the country, the company needs Philippines Inland Gaming Operator (PIGO) licenses. Jolly said: “During Covid, they introduced PIGO, which is bets from inside the country to a casino if you’re a member of that casino. And it came basically by streaming from a single game that was back-of-house or in some cases, you can do tables [-delivered games]. The PIGO numbers are strong enough for that part of the business to grow.”
After the COVID-19 pandemic, the number of cashless transactions increased, and the Philippines was one of the pioneers in the region in applying the new technology. It allowed gamers who are gaming from home to be included in the various events and dial in whenever they want.
