How Technology Has Changed Online Casinos and iGaming
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Technology has been revolutionizing the world we live in, and the land of online casinos and gaming is certainly no exception. From payment methods to security and user bonuses, everything has been affected by recent innovations in tech. If you’ve been unaware of what has changed since online casinos first hit the scene in the 90s, it’s a lot. This article will only focus on recent changes from blockchain technology, artificial intelligence, and augmented and virtual reality. These three things might seem minuscule in the grand scheme of things, but they’ve made great waves for bettors and operators around the world.
Blockchain Technology
The biggest benefit blockchain technology offers online casinos is the increased security and privacy it offers users. Blockchain’s decentralized nature means that it doesn’t rely on a central point of control like traditional methods, making it less susceptible to hacking and fraud. Each transaction is encrypted and linked to the previous transaction, creating a secure and unchangeable ledger. In an industry where financial and personal data are at stake, this is invaluable.
It can also be a place where the outcomes of games can be posted. Instead of taking an online casino’s word for it, users can verify it for themselves while playing online slots and other games. It’s a way to promote transparency and fairness in an industry where people are all too quick to point fingers and say that games are rigged.
Blockchain has also brought about cryptocurrency, which has been a huge improvement for online casinos. Bank transfers, credit cards, and eWallets are no longer the only way to deposit funds at an online casino. Virtual currencies allow players to deposit funds on an anonymous network where their identities are hard to connect to their wallets, leading to better privacy and the ability to play at online casinos worry-free for users in countries where gambling online is in a legal grey area.
Artificial Intelligence
While we are still far from true artificial intelligence, Learned Language Models and complex algorithms are paving the way in many aspects of online gaming. Two of the most important ones for users, perhaps, are customer service and better promotions.
Better Customer Service
Customer service has always been a struggle for online casinos, and while live chat has come leaps and bounds from the old method of email or phone calls, it’s still often not enough. There can often be long wait times, and this is where AI can step in. Some users have simple questions that can easily be answered by a dynamic chatbot. If an online casino only uses real customer service representatives, these questions take time away from people who have actual problems and questions that require a more nuanced response.
AI-powered chatbots can easily interpret the question and craft a custom response to help users. If the user feels that the response wasn’t enough, they can either initiate another prompt or request to speak with a customer service representative. This can help cut down on wait times and give users a faster response than a human might be able to.
Custom Tailored Promotions
Custom promotions are another aspect that AI and advanced algorithms can explore. Through the power of data analysis, AI can quickly parse thousands of points of data and craft custom bonuses intended to retain the current player base and bring back players that might have left for another casino or stopped altogether. With custom promotions, players can get bonuses that actually mean something instead of the typical reload bonus or random sports bet bonus that they’re unlikely to use if they only play online slots real money.
Augmented and Virtual Ritualy
AR and VR are two other technological advancements that online casinos are taking advantage of we speak and will improve upon in the future. For one, VR can further bring the casino into your home. Simply dawn a headset and you’ll be sitting at a table with other players playing poker, blackjack, or any other mode of table game. AR can allow users to “walk” around a casino floor, playing casino slot games or heading over to the virtual bar to mingle with other users, increasing the social aspect of online casinos.
Online casinos have already taken advantage of live dealer tech, blasting live streams of dealers halfway around the world into people’s homes where they can interact with the dealer and other people at their table. AR and VR can easily take this step further and improve upon what they’ve already built. There have even been VR examples of this already in a game called VRChat, albeit for virtual chips without the aspect of real money—but this proves that the interest in an immersive gambling experience is there and players are eagerly awaiting for the day that they can enter the world of VR and place live bets.
