How International Game Technology (IGT) is continuing to innovate with slots
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International Game Technology (IGT) has been one of the biggest names in the casino slot business for a long time, with many hugely successful titles to their name. After several decades at the top of the industry, how does IGT continue to innovate while attracting players in this extremely competitive industry?
The new Cleopatra Grand slot
The latest UK slots online include many different titles from several game developers, covering a range of themes. Among the section that covers the newest games on the market, we can see the 2023 release Cleopatra Grand from IGT, which is a five-reel slot based on the legendary Queen of Egypt and has a series of progressive jackpots built into it.
What’s particularly interesting about Cleopatra Grand is that it’s an updated version of arguably IGT’s most popular and enduring game. Cleopatra was originally a land-based slot machine that proved to be massively successful and had already been around for a few years when the first online version appeared in 2012.
Several other online versions of Cleopatra have followed, as IGT added new features to freshen it up. Crucially, the look and feel of the game have remained the same, even as they’ve innovated with the addition of jackpots, respins and other features that use the latest technology for a new experience on releases like Cleopatra Mega Jackpots and Cleopatra Gold.
Their big range of games
The Cleopatra Grand game is just one of many IGT slots now available online, with several others also based on their popular land slot machines. Golden Goddess is another successful IGT slot, this time based on an Ancient Greek mythology theme and with additional bonus features such as free spins.
They’ve also created a series of games based on the Da Vinci Diamonds theme. This is a simple-looking game where precious stones are the key paying symbols, with some of da Vinci’s most famous paintings included too. As with Cleopatra, a selection of spin-offs have seen new features added to the original gameplay.
How has this approach kept them at the top of the industry?
The approach that we just looked at helps to explain how IGT has managed to stay at the top of the online casino business for so long. They’ve produced some classic slots that have caught the imagination of many players, allowing them to bring out sequels and spin-offs that they believe will appeal to players who loved the original.
However, rather than relying on just a few of these classic titles, they also regularly release new slots as they look for their next big hit. This means that there are also new and old IGT slots worth taking a look at, and this allows us to choose whatever suits us at any time.
The secret of IGT’s success is something that businesses in other industries can look to replicate, by continuing to refresh their most popular products while looking for new successes with other products that increase their customers’ choices.
