How AI is Shaping the Future of Online Casinos
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Over the last few decades, the gambling industry has radically transformed, largely due to rapid technological advancements. Increasing Internet speed and more powerful computers and mobile devices turned gambling into everybody’s activity, accessible wherever, whenever.
Mobile apps and responsive online casinos meant players could gamble on the go, spinning the reels on an interactive online slot or engaging in live dealer games. Meanwhile, digital payment methods enabled them to deposit money and withdraw winnings often immediately, reducing the friction of gambling even more.
In 2023, the tech landscape has evolved again, and Artificial Intelligence (AI) has become the next big thing! OpenAI has recently published in a blog post that over 80% of Fortune 500 companies have already adopted ChatGPT in their everyday workflow. Online casinos have naturally been at the forefront of technology, so it only makes sense to ask how AI will change gambling websites now and in the future.
Dynamic Content Generation Through AI
One of the online casinos’ biggest challenges is keeping content fresh and players engaged. Most gambling sites offer over 2,000 slot games, which is not the result of designers and developers having too much time on their hands. Instead, gambling firms are in the race for customer engagement, and many slots stick with players for only a short period of time.
Dynamic content generation allows online casinos to generate updated versions of their games almost on the fly. Imagine playing a football-themed online slot whose theme and symbols update in real time to match the teams in the final. Similarly, a game’s adaptability could not only extend themes but also game mechanics. For example, what if an online slot could dynamically unlock new features once its built-in AI detects that the player gets tired of the game’s current state?
AI-powered content generation unlocks almost unlimited possibilities and perhaps even removes the necessity of sister sites, a popular concept among gambling operators. Sister sites are related online casinos that share the same backend but use different skins – a way to attract a larger variety of gamblers. The downside is that gambling operators must maintain each casino, which can be hard work if they run hundreds of sister sites like Jumpman Gaming.
Artificial Intelligence in Customer Service
Customer service remains a pain point in online gambling. Players often complain that resolving their queries or speaking to a customer support agent takes too long. AI has the power to change this!
Like chatbots in other Internet businesses, online casinos could use AI-powered support to resolve the most straightforward queries and free up their real-life agents to focus on the more tricky cases.
In the United Kingdom, where gambling operators are required to process withdrawals and refunds instantly without questions, AI could take over the management as no back and forth with the customer is generally required. That would assume the online casino has proper anti-fraud mechanisms in place, bringing us to the next point.
Enhancing Fraud Detection in Online Casinos
Online casinos are known for being an attractive target for cybercriminals. Like in the real world, gambling is a perfect way to launder dirty money, which poses a real threat to a country’s economic stability. While regulated gambling markets like the UK have already taken strict actions to counteract – KYC verification and affordability checks, to name two – money laundering remains an issue.
Artificial intelligence and machine learning, a subset of AI, could play a major role in further minimising the risk of money laundering. Within seconds, AI can identify data patterns and learn new ones, essentially making it a supercop that’s watching all players at once. Leveraging the superpower of AI the right way can help take fraud detection and regulatory compliance to the next level.
There are more angles in online casinos where AI can make a valuable contribution, like game fairness, addiction, or data privacy, and it will be interesting to see how quickly online casinos adapt this exciting technology to make their platforms even better.
