Hard Rock Bet platform goes live in New Jersey

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Hard Rock Digital launch its Hard Rock Bet platform in New Jersey, which integrates the online casino, sportsbook and rewards into one streamlined experience. - HARD ROCK

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Hard Rock Digital announced last week the launch of its Hard Rock Bet platform here in the Garden State, which integrates the online casino, sportsbook and rewards into one streamlined experience.

The Aug. 17 announcement also marks the debut of Hard Rock Bet’s proprietary iCasino, offering players more ways to play with hundreds of slots, table and live dealer games. Company officials say that Hard Rock Bet will offer New Jersey players a significantly upgraded and seamless experience, including faster user flows for sign-up, log-in, deposits, and withdrawals.

“The launch of Hard Rock Bet in New Jersey marks an important milestone as we introduce an integrated product containing our new iCasino platform alongside our highly rated sportsbook,” said Marlon Goldstein, CEO of Hard Rock Digital, the exclusive Hard Rock International and Seminole Gaming vehicle for interactive gaming and sports betting, in a press release. “We are incredibly proud of these proprietary products and are excited to bring this elevated experience to New Jersey to entertain our players like no one else can.”

Garden State customers will be able to participate in a revamped online rewards experience through Hard Rock Bet’s Loyalty Rewards program, which offers unified incentives across the sportsbook and online casino. That will also be integrated with Hard Rock’s land-based rewards programs.

In addition to the Garden State, the Hard Rock Bet platform is currently available for sportsbook players in Arizona, Indiana, Ohio, Tennessee and Virginia.

“We’re excited to welcome Hard Rock Bet to New Jersey! The Hard Rock Bet platform will provide our guests with an upgraded gaming experience both online and at our retail sportsbook, which will have a much broader selection of available bets, daily boosts, and promotions,” said George Goldhoff, president of Hard Rock Hotel & Casino Atlantic City. “This new platform will allow us to better engage, entertain, and reward our guests with a best-in-class experience however and whenever they play.”

ICYMI

The New Jersey Lottery Commission moved forward with a controversial plan during its Aug. 17 meeting that would allow lottery players to purchase certain tickets online.